Three essential strategic pathways to help your church attract new visitors, turn visitors into attenders, and help attenders become committed members

Why is the homepage so important? Yes it’s because it’s usually the first thing visitors see. Because it determines whether or not the visitor is going to continue to explore your website OR if they hit the back button and look at the next church website on their search results.

A Church Management System (ChMS for short), if you are unfamiliar, are platforms built specifically for churches to help them manage their membership in a wide variety of ways.

An important step in your journey toward thriving church communications is to discern your brand. The word “branding” may stir some superficial images of Social influencers, sneaker companies, or diet soda, but don’t let that deter you from engaging in this important step.

The goal of this post is not to tell you what exactly your communications strategy should be. I can’t tell you that because I don’t know your church. But I can tell you it will be unique to your church, culture, gifts, resources, and a bunch of other factors.

Your church communications ministry needs a team. You can’t personally fill every communications role, nor would you want to! Church communications is inherently collaborative and interdisciplinary, which means you have to work with other people.

If I were to choose one word I hear most from pastors when talking about church marketing and communications, that would be it: overwhelming.

Today we’re going to be talking about how to use “Lists” in Planning Center People. Mastering “Lists” will help maximize your outgoing communications with your congregation.

Today we’re going to be talking about how to use Slack to keep your church leadership and teams working together more efficiently.

We all know Planning Center is an incredible tool that helps churches in a multitude of ways. But did you know that you can actually embed the Events and Groups you

Even if you hire someone else to design and build your new church website, the church will still be responsible for creating a certain amount of content for it. There are four types of content I’ll mention to help you prepare.

When you buy a car you don’t just look at the cost, you also look at key features. Ultimately the cost and features will add up to the right car for you. The same is true of website platforms.

This is a very important question but unfortunately, it’s like asking how much a car costs, to which the answer is “it all depends on the car.” Websites have a huge price range…

When building a new church websites, one of the most important questions you can ask yourself is “who is your target audience?”

Do you really need a new church website? There are really two important questions here. The first question is asking if…

Squarespace is an excellent website platform for churches for a variety of reasons. Now here are some plugins and hacks that will help take your church Squarespace website to the next level!

Every church leader knows it’s important to have a high-functioning team leading and overseeing the ministries of the church. Youth teams, preaching teams, welcome teams...and the list goes on. These teams see to it that a particular area of ministry is done effectively.

Church Marcoms (Marketing + Communications) is a big and overwhelming ministry for most churches regardless of their size. This is because Church Marcoms is not actually it’s own ministry; instead, it’s a shared ministry between every other ministry in the church. Everyone needs

Squarespace is an excellent website platform for churches for a variety of reasons. Learn more about why we love Squarespace for Church websites!

Just when you think you’ve got your church website dialed in with the newest platform, the freshest design, and all the latest features, some other

We all know Planning Center is an incredible tool that helps churches in a multitude of ways. But did you know that you can actually embed the Events and Groups you

Digital marketing is not new, it’s been around for a while now. It’s become pretty common practice for businesses of all sorts to use Google search, display, social

One of the biggest time killers for church administrators and communicators are the siloed systems we tend to use.

One of the most powerful church communications tools you have at your disposal is Google Analytics.

For many years, the primary purpose of any church website was to provide helpful information for its members. But over the years this has changed…

One of the most powerful church communications tools you have at your disposal is Google Analytics.

One of the issues I see on many church websites is a lack of quality photography.

In our new Clearpath Quick Tip series, we’re going to be hitting you up with short and practical tips, which you can starting using in your church coms today.

We all know the church website cliches. From the outdated look to the endless paragraphs of content, church websites have gotten a bad reputation.