Quick Tip #1: Schedule Your Church Email Campaigns

 
 
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In our new Clearpath Quick Tip series, we’re going to be hitting you up with short and practical tips, which you can starting using in your church coms today.

Today’s quick tip concerns your email marketing rhythms and that is to start scheduling your email marketing campaigns.

Almost every email marketing platform (Mailchimp, Constant Contact, etc) allows you to create your campaign, but instead of sending it right away, you can schedule it for a particular date and time in the future.

Why Schedule Your Church Email Campaigns?

Strategy

“Why wouldn’t I just sent it right away? Isn’t it better for people to receive it asap?”

Nope!

While there are exceptions, there is usually a strategic day and time people need your email. Plus, people are more likely to read emails on certain days and times of the day.

Do some research on when might be the best day and time for your campaigns to go out and stick to it.

Productivity

Most people know that when you batch certain types of work, your work is holistically better. So if you need to send your church three email campaigns per week and you start and stop that process three times each week, you are almost certainly wasting time.

So instead, schedule a day and time to create all your campaigns for the week and then schedule each of them for their individually optimized time. This way, people get their strategic info at the right time and you get to move on with your week.

Predictability

We are creatures of habit. When we receive an important email on the same day and time every week, we begin to rely on it. While I can think of a couple downsides to this, from a marketing standpoint, it’s all good.

If people can rely on important info coming in at the same day and time, that saves you time fielding phone calls and emails with questions from impatient people.


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Josh Wierenga

Founder and Lead Catalyst for Clearpath. Josh is ordained in the Reformed Church in America and is passionate about helping small churches find their voice. Josh lives with his family in San Luis Obispo on the Central Coast of California.