Why do a church communications assessment?

In this opening lesson, I talk about the Small Church Communications Assessment, a tool designed to help churches evaluate their current communication strategies and identify areas for improvement.

The assessment focuses on four key areas: team, strategy, content, and systems. By examining these areas, churches can identify strengths and weaknesses in their communications and create actionable plans for improvement. The course emphasizes the importance of prayer, honesty, authenticity, realism, and adaptability throughout the process, encouraging churches to develop a communication strategy that aligns with their unique culture and resources. The lesson sets the stage for the upcoming modules, where participants will use the assessment worksheet to guide their next steps in enhancing their church communications.